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This Corporate Battle For the Cable News Network Shows How Dysfunctional American Media Truly Is.

Late Thursday, while unconfirmed reports spread about the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

Even though CNN is certainly not a flawless news source, her words rang true to many. It is one of the broadcasters where you can find fact-based and mostly reliable reporting – especially during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a High-Stakes Battle

But CNN, now 45 years old, finds itself in a vulnerable state as two huge media empires vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the future of CNN has turned into a major game of business acquisition, rather than as a question of what benefits the news-consuming public.

“Here is one more case of the profound systemic issues with origins in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The speculation about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“The narrative is crafted as a corporate drama with powerful individuals as the central actors, but there is very little discussion of the public interest,” Pickard explained.

The Additional Factor: The Former President

The CNN scenario is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” adversary.

Think back to the shouts of “CNN sucks!” at Trump's rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to prefer that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

A Possibility of Continued Uncertainty

Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a separate entity. This might be a welcome development to many at the network, but it’s far from a secure position. That setup could set up CNN for a future sale. There is no finish line.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should disallow both deals.

“Each proposed deal would be bad for the country, and both should be challenged by the government,” Wu stated.

The Core Problem and a Way Ahead

Regardless of the resolution with this particular battle, the underlying crisis persists.

“Our current system is a profoundly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Regulatory choices – originating in the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can address it.

Will that happen in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that is not to say it will never happen.

Measures that strengthen independent news organizations, bolster local journalism, fund public media, and prohibit the accumulation of media power in a handful of hands are not only possible – they are necessary for a healthy democracy.

In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the most recent acquisition battle.

DW
About the author

Dawn Willis

Marcus Thorne is a logistics expert with over 15 years of experience in global supply chain management and shipping operations.

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